Laneige Protect X DEFJAM
This is huge as the Zimba family manage to get that protect DefJam has always needed for their stars - even Beyonce. This is a continued relationship with LANVIN.
It is endorsements - is it privileges in Eastern Europe - is it managing Jewish relations and Judo- Christian relationships? What is LANVIN does best.
Perma-Shot yourself at this point and ask what does complete - with leveling up - drug protection mean for the entire DefJam house. I mean are they gonna be FlipMode in years to come.
YMCMB is yet to put this on their to do list even - making this the one point DefJam needs (amongst many - FACEBOOK!) to really be in that higher league.
Always striving to take DefJam forward, it takes 20 years to get a LANVIN FULL CORPORATE PROTECT - and that's what the little one back in Botswana had set out to do - without Kimora - what is my contribution to the vision that is DefJam.
It's been a long wait for the Zimba family but now it's time for Hip Hop to get protected from the meanies, baddies, and nasties in gangland - that's another kind of life.
-Estella
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